How Amazon Survived and Thrived During the Dot-Com Bubble
A Look at the Shrewd Management and Last-Minute Capital Infusion That Saved the Company
By Tim Bohen
Many of Amazon's peers went bust during the dot-com boom. But how did Amazon survive and even thrive throughout this period?
According to reports, the company weathered the storm thanks to a combination of astute management and a fortuitous last-minute cash infusion just before the bubble burst. Amazon's management team made several key decisions that helped the company stay afloat, including:
- Focusing on long-term growth over short-term profits
- Investing heavily in infrastructure and technology
- Expanding into new markets and product categories
In addition to these strategic decisions, Amazon also benefited from a large capital infusion in the late 1990s. This cash infusion helped the company weather the downturn and continue investing in its growth.
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